We have been given an assignment to write an essay of 1,500 words or more, to explain the purpose of music videos. We have to put together a case study of the research we collect in our classroom sessions. We have to deal with the following:
- Promotional.
- Extension of income.
- Extension of outlets (music channels, direct DVD and CD sales; websites, download).
- Synergy (Films, TV Programmes)
- Producer strategies (major labels, independent,artist self produced).
We were shown 3 music production websites:
- Black dog (RSA Films).
- Colonel Blimp.
- Oil Factory.
- 1 from major label (major artist)
- 1 from independent (Viral)
- 1 from artist produced (Cheaper)
Music Theory - Band logos and album art analyse.
Next we were given the task of looking for band art, being the album covers and the band logos. We had to pick 3 different artist whether they were bands or individual artists. Then we had to looking for a album cover for them and then a logo. I chose The Killers, Jay Z and Paramore as my 3 bands. By looking at these we could have an idea of what the marketing could be for our artist/band. To break down the album covers and logo, was to find out why the band create that image and how the creators came up with the idea and why. So when it comes to our making our own we knew why we wanted to use the certain design and how the image of the album cover and logo should relate to our artist/band.
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